What lies at the center of any curated marketing strategy is SEO – Search Engine Optimization. There is no doubt that it is absolutely essential to the success of your company. Here’s an interesting statistic – around 93% of all online user experiences will begin with a search engine. And Google is the most used search engine out there. So if you’re not optimizing your marketing strategies for Google, you’re missing out on way too much!
In this article, we’ll proceed to span 4 ways you can easily boost your business through meticulous SEO practices.
Improving User Experience
The user experience on your website plays an important role in your business’ SEO. It doesn’t matter if you’re bringing a full package of SEO – if your website looks terrible, and users cannot easily navigate it, even the best SEO will fail you, and people, as well as potential customers, will continue to leave your site.
Other than that, Google adjusts all rankings according to user behavior. Therefore, if multiple people are reacting to your website in a negative manner, Google is definitely going to rank you lower.
However, you can achieve better user experiences by brainstorming a creative theme for your website, ensuring easy readability, and paying more attention to aesthetics.
Title Tags And Meta Descriptions Are Key
Attracting readers is another really amazing way to boost SEO. If your content is able to attract readers, you’re set. Your campaign may be succeeding in getting your content out there, and improving visibility – but it really will not matter if people don’t want to click on it in the first place.
An easy way to overcome this problem is by creating compelling title tags and meta descriptions. This will ensure that more people will want to read your content. For instance, you could combine numbers and adjectives. Keep it short, and catchy.
While we’re so focused on optimizing our text for the website, we can easily forget about image optimization, which is critical.
Images are just as important, if not more.
A way to enhance the images on your website is to compress them. This will make sure that the page isn’t running slowly because of them. You can also use alt tags for your images.
Alt tags are basically little pieces of text, that are essentially short descriptions. These texts offer context to Google algorithms, determining the relevancy of your page.
Implementation Of Responsive Design
Responsive design is an absolute must-have for your website. Think of yourself as a customer. Would you scroll through a website that takes hours to load, and does not easily respond to your queries?
Since most of us are on our phones, a responsive design means to optimize your website for a better mobile user experience. The absolute last thing you’d want is for people to visit your website on their phones, and find it extremely difficult to use.
It also plays a major determining role in how your website is going to rank on Google.
At HA-Technologies, we’re equipped with a team of SEO experts that can help you rank higher, faster, and better. Reach out to us today!